Jennifer is skilled in creating and delivering recruitment and marketing strategies that bring growth and diversity in support of institutional aims. She brings expertise in working with and bringing together professional services and academic colleagues right across an institution in pursuit of strategic objectives, and managing change and restructuring projects. Jennifer is passionate about the transformative power of Higher Education, and is experienced in outreach and widening access strategy.
Her marketing expertise includes large institutional marketing projects, content creation and production, creative and media buying agency management, and metrics analysis to inform future strategy.
Prior to joining SUMS Consulting in 2023, Jennifer worked in Scotland and England for a large private pathway provider, meaning Jennifer brings breadth and depth of sector knowledge to her work. Previously Head of Global Engagement and Recruitment at the University of Dundee, Jennifer led a team of recruitment professionals across the globe, delivering record growth from key domestic and international markets.
Jennifer established of a new international pathway college at Dundee, and enjoyed award-winning success as Head of Recruitment at INTO University Partnerships. Her career in HE began in 2006 at Liverpool John Moores University, delivering outreach activity across England and Northern Ireland.
How has Jennifer recently supported universities?
- University of Aberdeen: operational leadership for Student Recruitment
- LSHTM: creating a strategy for working with international recruitment agents
- UEL: review of international pathway partnership
- LSTM: pre-application student journey review
Jennifer lives in the beautiful East Neuk of Fife with her husband, two young daughters and three ridiculous cats. When she’s not being asked for snacks by one of those people, Jennifer enjoys running, horse riding and margaritas. She is unquestionably the world’s biggest R.E.M. fan.