SUMS Consulting at the CASE Europe Annual Conference (CEAC)
| Date | Time | Location |
|---|---|---|
| 4th November 2025 | 09:00 - 17:00 | Birmingham |
We are pleased to participate in the CASE Europe Annual Conference (CEAC).
The CASE Europe Annual Conference (CEAC), CASE’s largest event in Europe, equips professionals with tools and insights to succeed in their roles and enhance the reputation, relationships, and revenue of their educational institutions.
This annual conference serves as a focal point to strengthen the CASE community in Europe and delivers education that inspires delegates from across the globe.
Join Jennifer Sloan, Consultant, SUMS Consulting, for her session: Marketing, communications and recruitment that’s fit for the future: how universities are lacing up their trainers and getting in shape.
How do you design an operating model that sets your teams up for the challenges ahead?
How do you make the most of what you’ve got when times are lean?
How can you get onto the front foot of organisation change conversations?
And where on earth do you start?
Join us to take a look at how university Marketing, Communications, Recruitment and Admissions functions are setting themselves up in 2025. Who’s reporting where? How do teams work together? How does structure enable (or otherwise…) really effective teams? We’ll share insights from a syndicated piece of size and shape benchmarking research that shone a light on these questions and more, including a quantitative review of:
- Structure charts
- Role titles
- Job descriptions, remits and spans of control
- Headcount
- Scale and remit of non-centralised marketing/external relations practitioners in other departments/functions/divisions (professional services and academic)
All augmented by rich qualitative stakeholder interviews which contextualised the data and brought it to life.
Along the way we’ll talk about:
- How different institutions are optimising their structures and resource for greatest impact
- When small is beautiful, and when big is better
- But how, in the end, it isn’t actually all about structure.
Who is this session for?
Marketing, Communications and Student Recruitment senior managers and Directors.
What will participants take away from the session?
Actionable quantitative and qualitative insights from sector benchmarking, to take back to your institution and apply to your team structures and configurations.